Tips for adapting to the new digital push
A resource kit is given out to participants of The Struggle Is Real Retreat to help them recharge and be inspired. (Photo: UCU)

Tips for adapting to the new digital push

The urge to be productive in a digital age where things happen 24/7 can make sitting still a difficult task for anyone. Artist-photographer Anyā Likhitha and writer-storyteller Ri Chang, however, believe that taking a break can, yes, help one be more productive, and they are running a special retreat for creatives and artists.

The Struggle Is Real Retreat: Creatives Edition is an online getaway created by the duo, offering anyone from the creative community, from performers and producers to curators and art teachers, a chance to recharge and be inspired by new ways of making art in a digital age. Participants can choose to go through the programme facilitated by Likhitha and Chang in a group setting, or on their own with the help of a guidebook by the duo. 

The two creatives and friends were inspired to launch the retreat after a casual get-together at Likhitha’s place left them with an epiphany on how to navigate the push towards digitalisation of arts while preserving the intimate experience that analogue forms of art offer. They hope their retreat will provide participants a similarly enlightening experience.

Indeed, so much of our lives are lived online in this digital age that if something is not online, it probably did not happen. Not wanting to miss the boat, artists, who are typically more comfortable showing their work in-person, are increasingly experimenting online. But it takes skill to cut through the noise in the digital sphere and make people sit up and pay attention.

Likhitha and Chang offer three easy tips for how people, artists and non-artists alike, can adapt to the new digital push without adding to the clutter online:

1. Share your creative journey
Today’s audiences want more than a sale or a quid pro quo. People don’t just want to buy a ticket; they want to go on a journey with the artist. They want to follow the artist, dialogue with him and feel like they are part of the creative process. So be sure to let audiences in on the process and make one’s work or creative process accessible through digital experiences. 

2. Build genuine connections 

Building a relationship with your audience can be rewarding. If they know you in a personal way, they are more likely to keep supporting you and following your work, online and offline. Digital means of engagement such as blog posts and Instagram Stories are easy ways to communicate and connect directly with audiences. 

3. Patience is your best friend
Be patient. It usually takes time to build trust and meaningful rapport with audiences. To speed things up, it helps to make sure the digital experiences you offer audiences are accessible and inviting.

Details about The Struggle is Real Retreat: Creatives Edition here.

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