Sweet dreams are made of this
The Museum of Ice Cream opened its doors in Singapore on 19 August, and it is already a hit with visitors. (Photo: Claudio Chok)

Sweet dreams are made of this

Fresh from the United States comes the Museum of Ice Cream (MOIC). Starting life as a pop-up in New York five years ago, MOIC expanded to a flagship in San Francisco (now closed) and more recently to Austin, Texas, as visitor photos went viral on social media. Now you can treat yourself to a wonderland of sweet surprises as you wander around 60,000 sq ft of ice-cream heaven housed in five old buildings at Dempsey.

MOIC describes itself as an ‘experium’ that combines the detail of a museum with the fun of an immersive experience. Literally immersive in the case of the enormous Sprinkle Pool, where as many as 20 people can frolic – even with social distancing measures in place.

This tasty scoop of Americana has a distinct Singapore twist. One room is filled with outsize Potong popsicles (red bean, anyone?) in honour of the ice-cream lollies first made by uncles and aunties in kampongs in the 1960s.

There’s also a tribute to the much-loved dragon playgrounds created in the late 1970s by the Housing Development Board’s in-house designer Khor Ean Ghee, of which there are, sadly, only four left. Well, five, if you count the candy-coated confection at MOIC.

Five treat rooms serve up local flavours such as pulut hitam and lychee bandung – especially developed by MOIC in choices of full-cream dairy, dairy-free, and vegan. The flavour menu will be rotated every few months to keep ice-cream aficionados coming back for more.

Boogie to a loop of disco hits in a dance space modelled on Japanese artist Yayoi Kusama’s mind-bending infinity rooms, hunt for Easter eggs in wall-mounted telephones at Scream’s Diner, and plunge into MOIC’s marquee attraction – the 570 sq ft Sprinkle Pool – to choreograph that perfect Instagram shot against a backdrop of bubble-gum pink.

If you can navigate the shop’s tempting merchandise without spending all your money, you can wind down at MOIC’s verdant outdoor bar serving snacks, tea, coffee and, inevitably, milkshakes.

A word on safety, as jumping into the Sprinkle Pool with a bunch of strangers might seem a little foolhardy these days. The MOIC is sticking to a reduced capacity of 25 percent instead of the 50 percent allowed at attractions under recently relaxed rules. The pool is also sanitised with a mist spray every couple of hours and deep-cleaned each week.

Get your tickets to Museum of Ice Cream here.

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