Memetics 101 - The Study of Memes

Memetics 101 - The Study of Memes

Gen Zs use memes all day everyday across various social media platforms. What makes a great meme? Why do they go viral? Three speakers discuss some of their favourite memes and examine the development of these visual expressions that make a key part of the language of a new generation.

This session is conceptualised by SWF Youth Curators and co-presented with Singapore Book Council.

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